Abstract
Since the ‘50s there is a steady rise in popularity and social acceptance towards tattooing. While people may choose to get a tattoo for a variety of reason, it seems that for the majority they are meaningful and convey personal messages and stories in symbolic form. This article focuses on communicative quality of tattoos, derived from their narrative design. First, the social meaning of the very fact of being tattooed is discussed, drawing on prevailing social prejudice and stereotypes. Then, tattoos are analyzed from the standpoint of personal narratives, showcasing various meanings that can be deciphered both by the others and by tattoees themselves. Finally, the dynamic and relative nature of tattoos is examined, with a closing reflection upon the reason why getting tattoos might be so compelling.
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